Ikon

Toothpaste & Pouch

Client: Dentiste x Karim Rashid

Brief: Design a limited edition toothpaste packaging with reusable and collectible pouch/ case for an 8 pack travel size toothpastes. 

Ikon Toothpaste

Ikon limited edition is a marriage of Dentiste's sustainable product and Karim's metaphoric symbolism. Designed for the winter release, Ikon collection uses white color and minimalist silver stamps which also references clean and healthy teeth. The embossed white silicone pouch has a soft touch yet a strong expression of the awareness of mental and physical health. The packaging doubles as a reusable travel pouch that accommodates regular toothbrushes and pastes.